The EITA ™ Collection uses advance European Italian laser technology on 91.7% white and yellow gold hybrid to produce a gentle touch,soft colored and sparking finishing ornament. The modem design changes peoples' perception of gold through an advance innovation which boasts a softer hue than the traditional yellow gold. With a stylish designer ™ S touch,the products range has a contemporary look,and to the wearer an appearance of elegance and class. The collection specialise in 917 white gold.
In 1965, Lee Heng Jewellers opened as a small neighbourhood stall in Block 50 Jalan Bukit Ho Swee. The
founder, Mr Tan Sar Tee, started the business in his 20s and rented a shopfront to sell silver ornaments
from Asia. Over the years, the business grew and diversified into gold ornaments as it adapted to the trends
and preferences of our customers. The company purchased its first shop at Queenstown in the 1970s and
subsequently expanded into gold wholesaling, ornament manufacturing, corporate & religion clientele. Through
the years, the company has consistently refreshing its brand image and offerings to provide for changing
customer taste and preferences.
Today, the company has three established retail shops next to MRTs at Tiong Bahru Plaza, Commonwealth and
Chinatown Point. They are also the exclusive distributor for the patented EITA collection series.
Classic and timeless, crafted with radiant artistry
Get in touch with our team to discuss your project requirements or request a quote.
Address: 133 New Bridge Road, Chinatown Point #01-48 Singapore 059413
Phone: +65 6538 9411
Email: marketing@leeheng.com.sg
Operating Hours: 10.30am-9pm (Everyday)